What Coaches Need?
This week I’ve been receiving emails from a very successful internet marketer whose new programme is starting shortly. She is a wonderful lady with an inspirational story to tell and someone who works with the great and the good – I’m in no doubt at all about the honesty of her testimonials and if I weren’t a lean mean focus machine I’d be jumping into working with her myself.
She has openly acknowledged that she knows many people are struggling with reduced income these days and in the spirit of abundance has offered a small number of scholarship places to people with a genuine hardship story to tell.
Of hardship stories, there are many – as I’ve been reading in the comments left on her blog. I guess with a huge community reading her emails, it’s inevitable there will be a goodly proportion of people who have been battling job losses, ill health, repossession, debts and more. And some of the stories are heart-wrenching.
My shock was that amongst those stories, there was an unnaturally high proportion of… life coaches, people who had set up their coaching stall and were struggling to attract business.
Should I be shocked, you might be wondering? Those of us involved in the coaching community know well that many coaches struggle to build their business. What was shocking to me, though, was that these were ‘genuine’ coaches, with businesses set up, websites extolling their virtues and all the internet business paraphernalia we would expect.
Yet some were admitting they’d had fewer than five clients in the last year. Some had had zero. They were struggling to attract any business!
I wonder what is getting in the way? I really don’t believe it’s our global recession. Everyone still has money to spend and they are continuing to spend it on what they want and need.
I wonder if those coaches with no clients need another ‘programme’? This particular one is based around the law of attraction and mindset and I was going to say they’d be better getting themselves onto a business / marketing programme.
But part of me feels they don’t need that either. I say that because if they were working with a client who was trying to build their own business, would the coach feel they could advise (if called upon for advice rather than coaching) the client what they needed to do? My money is on the ‘yes’. I believe they know already how to attract clients. Whatever other scarcity they might be feeling, there is something we all have an abundance of and that’s information.
So what is their problem? I say lack of action, lack of self belief and lack of developing the entrepreneurial spirit. I’ll even be controversial and say I think many would-be coaches have a need to help others because it’s a lot less scary than helping the person they really need to – themselves.



